Through its support for JRF 2024, Bitera emphasizes its commitment to driving innovation—not only in technology and data center services but also in empowering communities and promoting a modern, healthy lifestyle. “Connecting Possibilities” is the core spirit embraced by Bitera to create solutions that cater to the needs of a connected modern lifestyle—connecting people, information, and convenience through technology. This aligns with the spirit of JRF, which connects people with an active, health-conscious modern lifestyle. Bitera aims to demonstrate that technology and digital innovation can be key pillars in building connectivity, not only in daily life but also in supporting public well-being and health.
“The mission of ‘Connecting Possibilities’ by Bitera Data Center is highly relevant to Jakarta Running Festival 2024 because both aim to connect and empower people. On one hand, this running festival connects individuals from diverse backgrounds through the spirit of sports and togetherness,” said Tedy Harjanto, CEO of Bitera.
“With ‘Connecting Possibilities,’ Bitera bridges societal needs with technological solutions, similar to how this running event connects the modern community with their need to maintain physical health and mental well-being. Through our support for this event, we want to strengthen the synergy between technology and healthy living, showing that technology can be a primary enabler for a better-connected and healthier life,” he continued.
Dickie Widjaja, President Director of PT Kelompok Lari Anak Bangsa (KLAB), remarked, “We are very excited to welcome all participants and visitors to the wondr Jakarta Running Festival 2024. This event is not just about competition but also about celebrating togetherness and the sporting spirit that connects us all. We hope this festival becomes a memorable experience for everyone and inspires more people to embrace a healthy lifestyle.”
JRF 2024 carries five main pillars—Standardize, Safe, Sustainable, Festive, and Inclusive—aiming to create an event that prioritizes high standards and safety for participants while ensuring environmental sustainability, enjoyment, and inclusivity.
Aligned with the Sustainable vision, Bitera highlights the importance of environmentally friendly and efficient digital solutions in supporting this event. Bitera’s data center is designed to minimize its carbon footprint, reflecting JRF 2024’s commitment to sustainability. Furthermore, through the “Connecting Possibilities” mission, Bitera supports the Festive pillar by offering technological innovations that enhance the participants’ experience, making it more engaging and connected.
In line with the Inclusive value of JRF 2024, Bitera’s data center solutions enable seamless digital connectivity, ensuring accessibility for all and supporting the integration of multitasking lifestyles.
At the Jakarta Running Festival (JRF) held at Istora Senayan, Jakarta, Bitera not only acts as a sponsor but also adds value for the runners by introducing the “Body Composition Analyzer Scale,” a tool for in-depth body condition analysis. Using this technology, participants can obtain accurate information about their body composition, such as fat percentage, muscle mass, and body water levels. This initiative aligns with Bitera’s mission to merge technology with a healthy lifestyle, offering participants a better understanding of their physical health and demonstrating how technology can aid in achieving optimal fitness.
Bitera aims to show that technology is not limited to digital innovation but also contributes to creating better, more connected, and more meaningful experiences in everyday activities, including sports events like running competitions.